Privacy Policy
Last Updated: 2026
braithwaitegeneralstore.co.uk ("we," "us," or "our") operates an affiliate website providing information about online casinos not registered with GamStop. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, and safeguard your information.
Information We Collect
We collect information in the following ways:
- Personal Data: When you contact us or complete forms on our site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, pages visited, and the time and date of your visits.
- Cookies: We use cookies and similar technologies to track your interactions with our website (see Cookie Policy below).
- Usage Data: Information about how you navigate our site, including links clicked, content viewed, and time spent on pages.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To conduct analytics and understand user behaviour patterns
- To track affiliate referrals and commissions from linked casinos
- To personalise your experience and deliver relevant content
- To comply with legal obligations and protect our legitimate interests
- To communicate with you regarding updates or changes to our site
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to monitor site performance and user engagement (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track clicks and referrals to partner casinos for commission purposes.
- Marketing Cookies: Used to display targeted advertisements and measure campaign effectiveness.
Opt-Out Options: You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino and affiliate websites. We are not responsible for the privacy practices, content, or policies of third-party sites. We strongly encourage you to review the privacy policies of any external websites before providing your personal information. Your interactions with linked casinos are governed by their respective privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain types of processing, including marketing communications.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Personal contact information is retained for up to 3 years from last interaction.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies are retained in accordance with partner agreements and legal requirements.
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:
Email: [email protected]
We will respond to your request within 30 days of receipt. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.
Disclaimer: This website provides information about online casinos and is intended for users aged 18 and over in jurisdictions where such information is legal. We do not promote gambling to minors or in countries where it is prohibited. Please gamble responsibly and seek help if you experience problem gambling. Visit GambleAware.co.uk for support.