Privacy Policy

Last Updated: January 2026

Braithwaite General Store ("we," "us," "our," or "Company") operates the website braithwaitegeneralstore.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its features, functionality, and services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our services.
• Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on our Site.
• Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and navigation patterns.

2. How We Use Information

We use the information we collect for the following purposes:

• Conducting analytics to understand Site usage and improve user experience.
• Affiliate tracking to monitor referrals and calculate commissions from casino operators and third-party affiliates.
• Site improvement, optimization, and feature development.
• Responding to inquiries and providing customer support.
• Complying with legal obligations and protecting against fraud.
• Sending promotional communications (with your consent).

3. Cookie Policy

Our Site uses the following types of cookies:

• Essential Cookies: Required for basic Site functionality.
• Analytical Cookies: Help us understand how users interact with our Site through tools like Google Analytics.
• Affiliate Tracking Cookies: Enable us to track referrals to casino partners and monitor conversion metrics.
• Preference Cookies: Remember your settings and preferences.
• Marketing Cookies: Used for retargeting and advertising purposes.

You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect Site functionality. You can also opt out of analytics tracking by using tools such as the Google Analytics Opt-out Browser Add-on.

4. Third-Party Links

Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing your personal information or engaging in transactions.

When you click on links to non-Gamstop casinos or other affiliated websites, you leave our Site, and we have no control over how your information is collected, used, or protected by those operators. Your use of third-party sites is at your own risk.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request that we correct inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a portable format.
• Right to Object: You may object to processing for marketing or profiling purposes.
• Right to Withdraw Consent: You may withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details provided below.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact information is retained for as long as necessary to respond to inquiries.
• Analytical and usage data are generally retained for up to 26 months.
• Affiliate tracking data are retained in accordance with our commission reporting requirements.
• Cookie data are retained according to individual cookie lifespans.

If you request deletion of your data, we will remove it within 30 days, subject to legal compliance and affiliate verification requirements.

7. Contact Us

If you have questions, concerns, or wishes to exercise your privacy rights regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: braithwaitegeneralstore.co.uk

We will respond to all data subject requests within 30 days in compliance with applicable law.

Data Protection Officer: If you believe we have violated your privacy rights or wish to lodge a complaint, you also have the right to contact the Information Commissioner's Office (ICO) at www.ico.org.uk.