Privacy Policy
Last Updated: 2026
Braithwaite General Store ("we," "us," "our," or "Company") operates the website braithwaitegeneralstore.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Information We Collect
We collect information you provide directly, including:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily submit through forms or contact methods
- Technical Information: IP address, browser type, device information, and operating system
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy section below)
- Usage Data: Pages visited, links clicked, time spent on Site, referral sources, and interaction patterns
How We Use Information
We use collected information for the following purposes:
- Analyzing Site performance and user behavior through analytics tools
- Tracking affiliate conversions and commission attribution
- Improving Site functionality, content, and user experience
- Responding to inquiries and providing customer support
- Complying with legal obligations and preventing fraud
- Marketing and promotional communications (with your consent)
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. We use:
- Essential Cookies: Required for Site functionality and security
- Analytics Cookies: Track user behavior and Site performance
- Affiliate Tracking Cookies: Monitor referrals and conversions to partner casinos
- Marketing Cookies: Enable targeted advertising and retargeting
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie preference tool. Opting out may limit certain Site features. Third-party partners may also place cookies on your device.
Third-Party Links
Our Site contains links to casino operators and other affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly recommend reviewing their individual privacy policies before providing personal information or engaging with their services. Third parties operate independently from Braithwaite General Store.
Your Rights
Under UK and GB data protection law (including the UK General Data Protection Regulation), you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data (subject to legal obligations)
- Restrict processing of your information
- Object to processing, including for marketing purposes
- Data portability (receive your data in a transferable format)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Typically, we retain:
- Contact and account information: Duration of business relationship plus 3-7 years for legal compliance
- Analytics and usage data: Up to 26 months
- Affiliate tracking data: Duration necessary for commission settlement and dispute resolution
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
For privacy-related inquiries, requests, or to exercise your data rights, please contact us:
Email: [email protected]
Website: braithwaitegeneralstore.co.uk
Please allow 30 days for a response to your request. If you have concerns about our privacy practices, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.