Affiliate Disclosure

Braithwaite General Store (braithwaitegeneralstore.co.uk) is a participant in affiliate marketing programmes with various online casinos and gambling operators. When you click on certain links on our website and make a deposit or create an account with an affiliated casino, we may earn a commission at no additional cost to you.

Our Editorial Integrity

We want to be completely transparent: our affiliate commissions do not influence our editorial rankings, reviews, or recommendations. Our casino reviews and comparisons are based on independent research, user experience, game variety, customer support quality, licensing, and security standards. We maintain the same editorial standards regardless of whether a casino is an affiliate partner or not.

Identifying Affiliate Links

Affiliate and sponsored links on our website are clearly marked with labels such as:

• "Affiliate Link"
• "Sponsored"
• "Partner"
• "Play Now*" (with disclosure in accompanying text)

These labels appear visibly near or within promotional content, buttons, and casino recommendations throughout the site.

UK Compliance Statement

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. All affiliate relationships are clearly disclosed in accordance with UK advertising standards.

Your Responsibility

We encourage you to:

• Gamble responsibly and only with funds you can afford to lose
• Verify casino licensing and regulatory status independently
• Review terms and conditions before opening accounts
• Use our reviews as one resource among many in your decision-making process

For questions about our affiliate relationships or editorial policy, please contact us directly.